Social media can be overwhelming, especially when you’re juggling the demands of your business, your family, and everything in between. Between posts, stories, hashtags, and algorithms, it can feel like there’s always something new to learn - leaving you stressed and unsure of where to start.
That’s where the SIMPLE Social Media Strategy comes in. This easy-to-follow framework will help you create a social media plan that works for you - one that’s clear, actionable, and stress-free. Whether you’re just starting out, or have been avoiding your socials because it is all too overwhelming, this framework helps you stay consistent without burning out.
And this strategy isn’t about chasing the latest trends or feeling like you have to be everywhere. It’s about crafting an authentic presence, building trust, and showing up for your audience in a way that feels natural and sustainable for you and your business.

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Clear & Simple Guidance: Step-by-step instructions for crafting a social media strategy that fits your business and your life.
Sustainable Growth: Build meaningful, long-term engagement with a consistent, authentic approach.
Real-Life Simplicity: A proven method that removes the overwhelm, so you can focus on what matters most.
Practical Tools: Easy-to-use templates and prompts to help you plan your content, set goals, and track progress, plus 6 custom ChatGPT bots to help you through the framework and get your strategy sorted.
If you’ve ever felt like you’re posting just to post, or have been unsure of whether your content is resonating with your audience, this strategy will bring clarity and purpose to everything you share online.
This isn’t about creating a perfectly curated feed or posting for the sake of it. It’s about connecting with people authentically, sharing valuable content, and building trust with your ideal clients.
Whether you’re posting once a week or more, the SIMPLE Social Media Strategy framework helps you show up consistently and confidently - without feeling like you’re losing your balance, or need to go gung-ho then ghost.
S = Strategy
Know your why. Define your goals for social media and what success looks like for your business.
I = Ideal Client
Who are they? Where are they hanging out? What are their pain points?
M = Message
Your content pillars that align with your audience’s needs.
P = Persona
How you show up online: your tone, visuals, and messaging.
L = Lifecycle
Consistent, manageable posting frequency and content planning.
E = Engagement
Building real relationships and conversations with your community.

Download the SIMPLE Social Media Strategy Framework now and get started with a clear, actionable plan that works for your business and your life.
ARE YOU LOOKING TO GO DEEPER WITH YOUR SOCIAL STRATEGY?
If you’re ready to take your social media to the next level, really dig into what’s working (and what’s not), and unlock the true power of your social media with strategies that are data-driven, personalised, and easy to implement, I offer personalised, in-depth social media audits and strategies, plus social media management services.

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